The other day, my friend Jaime K of Save the Kales! posted a video about Twinkies–which have 39 ingredients–being cheaper than carrots, which are just pulled out of the ground. The food industry subsidizes crops that are unhealthy for us (corn and soy, which get manufactured into ingredients such as HFCS, dextrose, soy protein isolate, and lecithin), making those products cheaper than healthy, whole fruits and vegetables.
In addition to bringing up issues of unhealthy, processed foods being cheaper than whole foods, the video brings up another point: why do the foods we eat contain so many ingredients? Every vegan understands the plight of reading food labels and not knowing what half the ingredients listed even are, much less whether they’re vegan (is that confectioners’ glaze made from corn or bugs?).
Well, I’ve got good news for you ingredient readers: It just got easier. There’s a new brand of bars on the market, That’s It fruit bars, whose products only have two ingredients each: fruit and fruit. No preservatives, no added color, no “what the hell is this even” chemicals. All in the convenience of a grab-and-go bar.
